Case studies

Content strategy at work.

How we build Brand Brains and turn them into working content programmes.

2 case studies

Editorial Strategy & Content Engine

Building a Brand Brain and Content Engine for a real estate company

How we built TVProperty’s Brand Brain and an ongoing programme of eight articles per month, designed to strengthen domain authority across four property websites over the long term.

TVProperty
12 min readView case study

Account Based Marketing

Adapting a distributor’s presentation into three ABM landing pages

How we adapted Laktos Bulgaria’s Capri Sun presentation into three sales landing pages, connecting account context, buying roles and message design for supermarket, convenience and hospitality conversations.

Laktos Bulgaria
12 min readView case study

Good content starts
with a good plan.

Editorial Strategy

Content Engine

Account Based Marketing

Content strategy in practice.

Building a Brand Brain and Content Engine for a real estate company

Adapting a distributor’s presentation into three ABM landing pages

How better content gets made.

How a Content Engine improves online visibility and supports sales

How to build a Brand Brain your writers can actually use

How to scale content without lowering the standard

Research first.
Content with purpose.

Better by design.

Research. Plan. Create.

Content strategy at work.

Building a Brand Brain and Content Engine for a real estate company

Adapting a distributor’s presentation into three ABM landing pages